Latest Formals Collection "Hella" now available

Hella

Avant-garde designs, distinct styling and experimental silhouettes - the modern womans wedding style inspiration is here.

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HIRA ALI BEAUTY

.Our best selling Hemp Miracle Oil is the love your skin deserves

MIRACLE OIL

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Tag us on Instagram with "#iwearhira" and be part of the Hira Ali Journey

Introducing Amoue De Soi Bridals 2019

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HIRA ALI IN THE NEWS!!!

MANGOBAZZ

When I saw her collection at PLBW ’18, I was rather taken away by the crisp lines, modern cuts, and minimal design. A far cry from the rest of the clothes that were exhibited at the fashion week. 

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THE NATION

Right off the bat, you could see her sense of style was distinct, her design philosophy minimal yet bold, and with edgy yet contemporary pieces, you could see that this bold talent was remaking fashion as we know it.

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PAKISTAN TODAY

Her work is equal parts French elegance and rebellion. Hira loves, as she has been saying from her debut collection, to ‘break the mould’ and although her clientele are young women, the brand ethos is infused with experimentation and uniqueness

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