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HIRA ALI BEAUTY HOW WE FORMULATE / About
The Founding Principle
Understand your skin→Find what works.
Science backed skincare, formulated with real chemistry. Built and tested in house, not outsourced and not guessed at.
Principle 01
Founded on evidence, not trends
Hira Ali Beauty was founded by a father daughter duo, Junaid and Hira, on one belief: skincare should be backed by evidence, not trends. Every formula is science and research backed, and built to be safe for long term, everyday use.
Principle 02
Made where we can control it
To keep complete control over quality, we manufacture and package everything ourselves, in our own production facilities. Nothing is outsourced, and nothing goes into a formula we have not verified ourselves.
01
In house manufacturing means every batch is made under our own oversight, start to finish.
02
Packaging is handled in house too, so nothing changes hands before it reaches you.
Principle 03
Formulated by a chemical engineer
35+
Years in chemical & pharmaceutical industry
Junaid, Hira's father, is a chemical engineer with over 35+ years of experience formulating in the chemical and pharmaceutical industry. That experience is what makes our formulations stable, skin safe, and built to actually do what they claim, not just formulated to sound good on a label.
PrincIple 04
Nothing ships until it is tested
Hira tests every formulation on herself first, before any wider testing begins. Depending on the product, testing runs anywhere from 6 months to 2 to 3 years before release, with ongoing feedback and reformulation along the way. Nothing ships until Hira has approved it herself.
Typical Formulation Timeline
Hira self tests
first
first
6 months
minimum
minimum
2–3 years
for complex actives
for complex actives
Approved by
Hira, released
Hira, released
Why it takes this long. Stability, safety, and real world performance take time to verify properly. We would rather delay a launch than release a formula we have not fully tested.
This is what "understand your skin→find what works" means to us in practice. Real formulation science, real testing time, and a product only released once we are confident it works, not once it is ready to launch.
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