A company founded by a father-daughter duo, Junaid and Hira, determined to provide skincare solutions that you can trust for being clean, science and research-backed, and most importantly, safe to use over a long period of time.

To have complete control over quality, we established our own production facilities to produce and package our products because, no, we don’t trust anyone else to make this for us, so we did it ourselves.

Hira’s father, being a chemical engineer, is the person who makes aspirational skin achievable. His 30+ years of experience in the chemical and pharmaceutical industry enables him to create stable and skin-safe formulations that you can trust.

Hira herself is the guinea pig for all formulations. She tests them first on herself before conducting wider range testing. The testing can last anywhere between a minimum of 6 months to 2-3 years before a product is released. Constant feedback and changes in formulation enable Hira Ali Beauty to have complete control over the formulations, and nothing is released unless it’s 100% approved by Hira.

Hira Ali Beauty stands for science-backed skincare. You are very important to us and the secret to our success. We value your investment in us and are here to help you every step of the way so you can achieve the skin you dream about.