Hira Ali is critically acclaimed as one of Pakistan’s most exciting new fashion designers. The designer is changing the way Pakistan looks at fashion and is best known for their minimalistic, contemporary and edgy interpretation of design.

 A PIFD graduate and a PFDC Emerging Talent Designer Hira proudly launched an independent couture label, “HIRA ALI STUDIOS” in 2017.

Hira Ali creates a balance between contemporary designs with traditional grace. Minimalistic designs are a core feature of the brand that creates a marriage of traditional and modern techniques.

Hira Ali strongly believes in sharing her narrative with the world. Her clothes tell a story, but all her campaigns are narratives on the human condition and its relationship with society.